Fortis fortuna adiuvat literally means “fortune helps the brave,” and the standard English proverb is “fortune favors the bold” or “fortune favors the brave.” The Latin verb leans toward “helps,” while English prefers “favors.” The message is the same: decisive, prepared action improves your odds of finding opportunity.
TL;DR:
- Choose fortis or fortes for a meaning centered on bravery; audentes or audaces better conveys daring and willingness to act first.
- Terence’s Phormio, traditionally dated to 161 BCE, is the phrase’s earliest cited source; Cicero later called it an old proverb, showing wider use.
- In Terence’s scene, the speaker also urges vigilance, so the proverb supports calculated courage rather than recklessness and promises no guaranteed outcome.
- For a tattoo or motto, settle the intended English meaning first, then choose the matching Latin form; either Classical or Ecclesiastical pronunciation is acceptable.
Table of Contents
- What do the words fortis, fortuna and adiuvat mean?
- Where does the phrase come from?
- Which Latin variant should you use?
- Does the proverb endorse reckless risk?
- How do you pronounce it, and how do people use it today?
- Why does this motto fit values-first apparel?
- Which Modern Day Knight pieces carry a message like this?
- FAQ
- Sources
What do the words fortis, fortuna and adiuvat mean?
Break the phrase into three words and the meaning opens up. Each one carries a choice that translators have to make.
- Fortis (or fortes): brave or strong. Both English words are defensible, which is why you see two versions of the proverb.
- Fortuna: fortune, luck, chance. Oxford Reference notes that Fortune is often personified as the goddess Fortuna.
- Adiuvat (or iuvat): helps or aids. Phrases points out that both verbs sit closer to “helps” than to English “favors.”
So “fortune favors the bold” is an idiomatic rendering, not a strict one. English speakers say “favors” because it sounds natural. A literal reader says “helps” because that is what the Latin says. Neither is wrong, but if you want precision, “fortune helps the brave” is the closer match.
Where does the phrase come from?
The traditional early source is the Roman playwright Terence. Wiktionary ties the phrase to his comedy Phormio, traditionally dated to 161 BCE, at lines 202–203. Here is how the record develops:
- Terence, Phormio: the traditional first appearance, spoken as encouragement in the middle of a scheme.
- Cicero: by the first century BCE he treated the saying as an old proverb, which shows it had already left the stage and entered everyday speech, according to the Cervantes Virtual Center’s proverb entry.
- Virgil: records a related version of the idea.
The phrase never had one fixed wording. Writers bent it to fit their meter and their point, and that habit is the reason we have several Latin forms today.
Which Latin variant should you use?
Several forms circulate. Each leans toward a slightly different English word.
- Fortis fortuna adiuvat: singular “brave” or “strong.” This is the form tied to Terence, and it reads as courage and strength.
- Fortes fortuna adiuvat: plural “the brave.” It speaks of brave people as a group.
- Audentes fortuna iuvat: plural “the daring.” Merriam-Webster lists this as “fortune favors the bold.”
- Audaces fortuna iuvat: another plural for “the bold,” close in sense to the third.
The split is simple. Fortis and fortes lean toward bravery and strength. Audens and audaces lean toward daring, the willingness to act first. Merriam-Webster also lists fortes Fortuna iuvat as “fortune favors the brave,” which shows why both English words stand as standard translations.
If you plan a tattoo or a shirt, choose the Latin that matches the English you mean. Want “brave”? Pick a fortis or fortes form. Want “bold”? Pick audentes or audaces.
Does the proverb endorse reckless risk?

No. Read in its original setting, the line supports calculated courage. Terence pairs it with advice to stay watchful, so the speaker is urging prepared action, not a blind leap. The Cervantes Virtual Center’s note makes the same point: the proverb celebrates agency under uncertainty, not carelessness.
Fortuna herself keeps the claim honest. She is a changeable power, and her wheel stands for success that rises and falls. That imagery adds humility. Courage improves your chances. It does not buy a guarantee.
Decisive, prepared action increases the chance of opportunity, but it does not guarantee success.
Pro Tip: When you quote this proverb, pair it with preparation. “Fortune favors the bold” lands harder, and stays accurate, when the bold person has done the work first.
How do you pronounce it, and how do people use it today?
Pronunciation depends on the tradition. Wiktionary gives two approximations:
- Classical Latin: FOR-ti:s for-TU-na AD-yoo-wat
- Ecclesiastical Latin: FOR-tis for-TOO-na ad-YOO-vat
A tattoo or a motto does not fix which pronunciation you intend, so either is fine in speech. People use the phrase in several ways:
- Mottos: families, schools and organizations adopt it as a statement of purpose.
- Military and regimental use: the courage theme fits units that prize initiative.
- Tattoos: short, readable Latin makes a lasting statement.
- Apparel: slogans that stress courage and action.
For visibility, shorter wording reads better on a sleeve or a hat panel. Pick the variant first, then check how it sits on the surface you have.
Terence’s Phormio dates to 161 BCE, and the phrase still turns up on shirts today. Its continued use says something about how well the idea holds up. Source: Wiktionary.
Why does this motto fit values-first apparel?
We are a veteran-owned brand, and we build apparel around statements of ideals: integrity, loyalty and strength. A motto like this one belongs in that tradition, but only in its true reading. Calculated courage is how we think about responsibility. You act, you prepare, and you own the result.
That is why we do not treat “fortune favors the bold” as a license to gamble. We treat it as a call to be ready, then move. If you want help choosing wording for something you will wear, our guide to choosing clothing with purposeful messaging walks through it. For other Latin mottos and what they really say, read our breakdown of the Veritas Aequitas meaning.
— Modern Day Knight
Which Modern Day Knight pieces carry a message like this?
Wear what you believe. Our pieces carry values-driven messaging, and these pair well with a motto-minded outlook:
- History Matters Hoodie: for readers who respect where a phrase came from.
- Global Citizen Hoodie: a layer with a broad, outward-looking message.
- Accountability Hoodie: ownership of your actions, front and center.
- Army Brat Hoodie: heritage for military families.
- Global Citizen Tee: everyday wear, easy to layer.
- Stay Dangerous Tee: a bold statement in a lighter piece.
- Army Brat Tee: the same heritage in a tee.
- Global Citizen Hat: a compact way to show a short message.
Choose a hoodie when you want a larger canvas and warmth, a tee for everyday wear and layering, and a hat when you want a short message at eye level. Browse everything in our full collections, and pick the piece that says what you mean.

FAQ
How do you say Fortes Fortuna Adiuvat?
Classical Latin gives roughly “FOR-tays for-TOO-na AD-yoo-wat,” and Ecclesiastical Latin shifts the vowels and the “j” sound. Either is acceptable in speech. For the fortis form, Wiktionary lists both traditions.
Why does fortune favor the bold?
The proverb says acting decisively creates more chances to meet opportunity than waiting does. In Terence’s setting it comes with a call to stay alert, so the boldness is prepared, not careless. It improves odds without promising an outcome.
What does the phrase “Fortes Fortuna Adiuvat” mean?
It means “fortune helps the brave,” using the plural fortes. Merriam-Webster lists the related fortes Fortuna iuvat as “fortune favors the brave.”
What does the “Fortis Fortuna Adiuvat” tattoo symbolize?
It usually stands for courage and initiative, the idea that bold, prepared action invites opportunity. Because the Latin can be read two ways in speech, the tattoo does not by itself fix a pronunciation. Many wearers choose it as a reminder to act with purpose.
Sources
- fortis Fortuna adiuvat - Wiktionary, the free dictionary
- Fortune - Oxford Reference
- FORTUNA | Definition & Meaning - Merriam-Webster
- Fortune Favours The Bold - Meaning & Origin Of The Phrase
- CVC. Refranero Multilingüe. Ficha: Audaces fortuna iuvat.

